The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Non-Profit
Award
Agency
Client
Title
Category
Annual ID
Bedtime Donations
Agency: INNOCEAN / Berlin + Royal Society for Blind Children / London + Buzzwoo / Berlin + DaHouse Audio / Los Angeles
Client: Royal Society for Blind Children Category: Best of Non-Profit
The Māori Roll Call
Agency: Motion Sickness / Auckland + Whānau Ora + Liquid Studios + Loupe
Client: Whānau Ora Category: Fusion Pencil
The Māori Roll Call
Agency: Motion Sickness / Auckland + Whānau Ora + Liquid Studios + Loupe
Client: Whānau Ora Category: Sustainable Development Goals
Fertilizer 2.5
Agency: Grey Thailand / Bangkok + Thai Health Promotion Foundation / Bangkok + Chubcheevit Studio / Bangkok + VISIONARY GROUP CO,. LTD. / Bangkok
Client: Thai Health Promotion Foundation Category: Green Pencil
Trails Will Blaze
Agency: NOMINT / London + BBC Creative / London
Client: BBC Category: Craft / Animation
Drawn to D&AD
Agency: Jones Knowles Ritchie / London + Studio DRAMA / London
Client: D&AD Category: Brand Identity / System
The Branch Museum of Design Visual Identity
Agency: MullenLowe Design Studio / New York + MullenLowe U.S. / New York
Client: The Branch Museum of Design Category: Brand Identity / Rebranding
18 Months
Agency: Klick Health / Toronto + Jamute + Zombie Animation
Client: Second Nurture Category: Design for Good
Maremoto for Good
Agency: Champions Design / New York + Maremoto / Chicago
Client: Maremoto Category: Design for Good
Desi Oon
Agency: Studio Eeksaurus Productions Pvt. Ltd. / Mumbai + Centre for Pastoralism / New Delhi
Client: Centre for Pastoralism Category: Craft / Animation / Motion Design
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg
Client: The Philipstown WireCar Foundation Category: Integrated / Omnichannel Campaigns for Good
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg
Client: The Philipstown WireCar Foundation Category: Branded Entertainment for Good
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song
Client: The Philipstown WireCar Foundation Category: Gaming for Good
Zip Code Exam
Agency: Area 23 / New York + Dalmatian Cow / Los Angeles + Bumblebeat / São Paulo
Client: Equality Health Foundation Category: Creative Use of Data
18 Months
Agency: Klick Health / Toronto + Jamute + Zombie Animation
Client: Second Nurture Category: Animation / Single
Good Night Gaza
Agency: Bureau / Oslo + HANDVERK / Oslo + Megafon / Oslo
Client: Plan International Norge Category: Books / Booklets / Brochures
Bedtime Donations
Agency: INNOCEAN / Berlin + Royal Society for Blind Children / London + Buzzwoo / Berlin + DaHouse Audio / Los Angeles
Client: Royal Society for Blind Children Category: Custom Content
Teaching Archives
Agency: Mulan Wang / Xi 'an + Xi'an Academy of Fine Arts / Xi 'an + Tianjin People's Fine Arts Publishing House / Tianjin
Client: Xi'an Academy of Fine Arts Category: Editorial / Books
Drawn to D&AD
Agency: Jones Knowles Ritchie / London + Studio DRAMA / London
Client: D&AD Category: Typography / Dynamic / In Motion
18 Months
Agency: Klick Health / Toronto + Jamute + Zombie Animation
Client: Second Nurture Category: Craft / Animation
Earworm
Agency: Don't Panic / London + Shelter / London + Partizan / London + Framestore / London
Client: Shelter Category: Film & Video
I'll Marry When I Want
Agency: DUDE / Milano + ActionAid / Milano + Darling Films SA / Johannesburg + DUDE / Milano
Client: ActionAid Category: Craft / Cinematography
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg
Client: The Philipstown WireCar Foundation Category: Craft / Use of Technology
Kyikatejê
Agency: Area 23 / New York
Client: Gavião Kyikatejê Futebol Clube Category: B2B Communications
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg + Giant Films
Client: The Philipstown WireCar Foundation Category: Data for Good
Zip Code Exam
Agency: Area 23 / New York + Dalmatian Cow / Los Angeles + Bumblebeat / São Paulo
Client: Equality Health Foundation Category: Craft / Data-Driven Personalization
The Count
Agency: FCB Canada (TBWA\Canada) / Toronto
Client: SickKids Foundation Category: Direction / Single
The Naga Saint Eye Test
Agency: Lightbox/Godrej creative lab / Mumbai + Eyebetes Foundation / Mumbai
Client: Eyebetes Category: Experiential / Immersive / Events
Don't Stop Motion
Agency: VML Chile / Santiago + Papamusic / Buenos Aires + Punkrobot / Santiago + UFF Contenidos / Santiago
Client: Gobierno de Chile Category: Film & Video
Air Raid Alarm Clock
Agency: Officer & Gentleman / Madrid + Arriba! / Kharkiv + Fabs Robotics / Madrid + Razom for Ukraine / New York City
Client: Razom for Ukraine Category: Craft / Use of Technology
Navy SubReddit Hunt
Agency: VML / Dallas
Client: U.S. Navy Category: Social Post / Single Platform Series
The Warhol Death Kit
Agency: BarkleyOKRP / Kansas City
Client: The Andy Warhol Museum Category: Packaging / Promotional / Campaign
PAIN
Agency: Uncommon Creative Studio / London
Client: Uncommon New York Category: Out of Home / Brand Installations & Environments
Desi Oon
Agency: Studio Eeksaurus Productions Pvt. Ltd. / Mumbai + Centre for Pastoralism / New Delhi
Client: Centre for Pastoralism Category: Craft / Animation
PAIN
Agency: Uncommon Creative Studio / London
Client: Uncommon New York Category: Innovation / New Ideas in Campaign Design
La Liberté ou L’Amour
Agency: T-Change Design Studio / Nanjing + Kinakaal Forlag / Bergen
Client: Kinakaal Forlag Category: Editorial / Books
DEMO 2025 — Design in Motion Festival
Agency: Studio Dumbar/DEPT® / Rotterdam
Client: Studio Dumbar/DEPT® Category: Typography / Dynamic / In Motion
The Best Place In The World To Have Herpes
Agency: Motion Sickness / Auckland
Client: New Zealand Herpes Foundation Category: Creative Effectiveness
Desi Oon
Agency: Studio Eeksaurus Productions Pvt. Ltd. / Mumbai + Centre for Pastoralism / New Delhi
Client: Centre for Pastoralism Category: Film & Video
Air Raid Alarm Clock
Agency: Officer & Gentleman / Madrid + Arriba! / Kharkiv
Client: Razom for Ukraine Category: Radio, Audio & Podcasts
Protest March Of The Penguins
Agency: Rethink / Toronto + Penguins International
Client: Penguins International Category: Campaigns for Good
More Than Palsy
Agency: DUDE / Milano + Fight The Stroke / Milano
Client: Fight The Stroke Category: Craft / Writing
Kyikatejê
Agency: Area 23 / New York
Client: Gavião Kyikatejê Futebol Clube Category: Craft / Storytelling
18 Months
Agency: Klick Health / Toronto + Jamute + Zombie Animation
Client: Second Nurture Category: Craft / Use of Drama
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg + Giant Films
Client: The Philipstown WireCar Foundation Category: Craft / Use of Technology
Changing one word
Agency: Accenture Song / Madrid
Client: Save the Children Spain Category: Branded AI / Campaign
My First Voice: Helping Nonverbal Children Speak
Agency: Monks India
Client: Centre for Community Initiative Category: AI Craft / Sound
BEST AFTER 2055
Agency: Shiseido Creative / Tokyo + BBmedia Inc. / Tokyo
Client: Takamatsu city Category: Community Engagement
Protest March Of The Penguins
Agency: Rethink / Toronto + Penguins International
Client: Penguins International Category: Cultural Driver for Good
Award:
2026 Best of Non-Profit Best of Non-Profit Pencil
Agency:
INNOCEAN / Berlin + Royal Society for Blind Children / London + Buzzwoo / Berlin + DaHouse Audio / Los Angeles
Client:
Royal Society for Blind Children
Title:
Bedtime Donations
Category:
Best of Non-Profit
Annual ID:
OS26_BONP002G
Award:
2026 Fusion Pencil Fusion Pencil
Agency:
Motion Sickness / Auckland + Whānau Ora + Liquid Studios + Loupe
Client:
Whānau Ora
Title:
The Māori Roll Call
Category:
Fusion Pencil
Annual ID:
OS26_FP001F
Award:
2026 Sustainable Development Goals Pencil SDG Pencil
Agency:
Motion Sickness / Auckland + Whānau Ora + Liquid Studios + Loupe
Client:
Whānau Ora
Title:
The Māori Roll Call
Category:
Sustainable Development Goals
Annual ID:
OS26_SD001D
Award:
2026 Green Pencil Green Pencil
Agency:
Grey Thailand / Bangkok + Thai Health Promotion Foundation / Bangkok + Chubcheevit Studio / Bangkok + VISIONARY GROUP CO,. LTD. / Bangkok
Client:
Thai Health Promotion Foundation
Title:
Fertilizer 2.5
Category:
Green Pencil
Annual ID:
OS26_GP001E
Award:
2026 Design in Advertising Gold Pencil
Agency:
NOMINT / London + BBC Creative / London
Client:
BBC
Title:
Trails Will Blaze
Category:
Craft / Animation
Annual ID:
OS26_DA005G
Award:
2026 Design & Branding Gold Pencil
Agency:
Jones Knowles Ritchie / London + Studio DRAMA / London
Client:
D&AD
Title:
Drawn to D&AD
Category:
Brand Identity / System
Annual ID:
OS26_DE002G
Award:
2026 Design & Branding Gold Pencil
Agency:
MullenLowe Design Studio / New York + MullenLowe U.S. / New York
Client:
The Branch Museum of Design
Title:
The Branch Museum of Design Visual Identity
Category:
Brand Identity / Rebranding
Annual ID:
OS26_DE003G
Award:
2026 Design & Branding Gold Pencil
Agency:
Klick Health / Toronto + Jamute + Zombie Animation
Client:
Second Nurture
Title:
18 Months
Category:
Design for Good
Annual ID:
OS26_DE004G
Award:
2026 Design & Branding Gold Pencil
Agency:
Champions Design / New York + Maremoto / Chicago
Client:
Maremoto
Title:
Maremoto for Good
Category:
Design for Good
Annual ID:
OS26_DE005G
Award:
2026 The Indies Gold Pencil
Agency:
Studio Eeksaurus Productions Pvt. Ltd. / Mumbai + Centre for Pastoralism / New Delhi
Client:
Centre for Pastoralism
Title:
Desi Oon
Category:
Craft / Animation / Motion Design
Annual ID:
OS26_ID013G
Award:
2026 Integrated / Omnichannel Gold Pencil
Agency:
Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Integrated / Omnichannel Campaigns for Good
Annual ID:
OS26_IG002G
Award:
2026 Branded Entertainment Gold Pencil
Agency:
Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Branded Entertainment for Good
Annual ID:
OS26_BE003G
Award:
2026 Gaming Gold Pencil
Agency:
Accenture Song South Africa + Accenture Song
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Gaming for Good
Annual ID:
OS26_GA002G
Award:
2026 Health & Wellness Gold Pencil
Agency:
Area 23 / New York + Dalmatian Cow / Los Angeles + Bumblebeat / São Paulo
Client:
Equality Health Foundation
Title:
Zip Code Exam
Category:
Creative Use of Data
Annual ID:
OS26_HW001G
Award:
2026 Moving Image Craft & Production Gold Pencil
Agency:
Klick Health / Toronto + Jamute + Zombie Animation
Client:
Second Nurture
Title:
18 Months
Category:
Animation / Single
Annual ID:
OS26_MI003G
Award:
2026 Print & Promotional Gold Pencil
Agency:
Bureau / Oslo + HANDVERK / Oslo + Megafon / Oslo
Client:
Plan International Norge
Title:
Good Night Gaza
Category:
Books / Booklets / Brochures
Annual ID:
OS26_PT004G
Award:
2026 Radio & Audio-First Gold Pencil
Agency:
INNOCEAN / Berlin + Royal Society for Blind Children / London + Buzzwoo / Berlin + DaHouse Audio / Los Angeles
Client:
Royal Society for Blind Children
Title:
Bedtime Donations
Category:
Custom Content
Annual ID:
OS26_RA001G
Award:
2026 Design & Branding Silver Pencil
Agency:
Mulan Wang / Xi 'an + Xi'an Academy of Fine Arts / Xi 'an + Tianjin People's Fine Arts Publishing House / Tianjin
Client:
Xi'an Academy of Fine Arts
Title:
Teaching Archives
Category:
Editorial / Books
Annual ID:
OS26_DE008S
Award:
2026 Design & Branding Silver Pencil
Agency:
Jones Knowles Ritchie / London + Studio DRAMA / London
Client:
D&AD
Title:
Drawn to D&AD
Category:
Typography / Dynamic / In Motion
Annual ID:
OS26_DE010S
Award:
2026 Design & Branding Silver Pencil
Agency:
Klick Health / Toronto + Jamute + Zombie Animation
Client:
Second Nurture
Title:
18 Months
Category:
Craft / Animation
Annual ID:
OS26_DE015S
Award:
2026 The Indies Silver Pencil
Agency:
Don't Panic / London + Shelter / London + Partizan / London + Framestore / London
Client:
Shelter
Title:
Earworm
Category:
Film & Video
Annual ID:
OS26_ID019S
Award:
2026 The Indies Silver Pencil
Agency:
DUDE / Milano + ActionAid / Milano + Darling Films SA / Johannesburg + DUDE / Milano
Client:
ActionAid
Title:
I'll Marry When I Want
Category:
Craft / Cinematography
Annual ID:
OS26_ID028S
Award:
2026 Integrated / Omnichannel Silver Pencil
Agency:
Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Craft / Use of Technology
Annual ID:
OS26_IG011S
Award:
2026 Branded Entertainment Silver Pencil
Agency:
Area 23 / New York
Client:
Gavião Kyikatejê Futebol Clube
Title:
Kyikatejê
Category:
B2B Communications
Annual ID:
OS26_BE012S
Award:
2026 Creative Use of Data Silver Pencil
Agency:
VML / Dallas
Client:
U.S. Navy
Title:
Navy SubReddit Hunt
Category:
Targeting
Annual ID:
OS26_CU004S
Award:
2026 Creative Use of Data Silver Pencil
Agency:
Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg + Giant Films
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Data for Good
Annual ID:
OS26_CU007S
Award:
2026 Health & Wellness Silver Pencil
Agency:
Area 23 / New York + Dalmatian Cow / Los Angeles + Bumblebeat / São Paulo
Client:
Equality Health Foundation
Title:
Zip Code Exam
Category:
Craft / Data-Driven Personalization
Annual ID:
OS26_HW014S
Award:
2026 Moving Image Craft & Production Silver Pencil
Agency:
FCB Canada (TBWA\Canada) / Toronto
Client:
SickKids Foundation
Title:
The Count
Category:
Direction / Single
Annual ID:
OS26_MI009S
Award:
2026 Pharma Silver Pencil
Agency:
Lightbox/Godrej creative lab / Mumbai + Eyebetes Foundation / Mumbai
Client:
Eyebetes
Title:
The Naga Saint Eye Test
Category:
Experiential / Immersive / Events
Annual ID:
OS26_PH005S
Award:
2026 Pharma Silver Pencil
Agency:
VML Chile / Santiago + Papamusic / Buenos Aires + Punkrobot / Santiago + UFF Contenidos / Santiago
Client:
Gobierno de Chile
Title:
Don't Stop Motion
Category:
Film & Video
Annual ID:
OS26_PH006S
Award:
2026 Radio & Audio-First Silver Pencil
Agency:
Officer & Gentleman / Madrid + Arriba! / Kharkiv + Fabs Robotics / Madrid + Razom for Ukraine / New York City
Client:
Razom for Ukraine
Title:
Air Raid Alarm Clock
Category:
Craft / Use of Technology
Annual ID:
OS26_RA005S
Award:
2026 Social Media Silver Pencil
Agency:
VML / Dallas
Client:
U.S. Navy
Title:
Navy SubReddit Hunt
Category:
Social Post / Single Platform Series
Annual ID:
OS26_SM007S
Award:
2026 Design in Advertising Bronze Pencil
Agency:
BarkleyOKRP / Kansas City
Client:
The Andy Warhol Museum
Title:
The Warhol Death Kit
Category:
Packaging / Promotional / Campaign
Annual ID:
OS26_DA012B
Award:
2026 Design in Advertising Bronze Pencil
Agency:
Uncommon Creative Studio / London
Client:
Uncommon New York
Title:
PAIN
Category:
Out of Home / Brand Installations & Environments
Annual ID:
OS26_DA015B
Award:
2026 Design in Advertising Bronze Pencil
Agency:
Studio Eeksaurus Productions Pvt. Ltd. / Mumbai + Centre for Pastoralism / New Delhi
Client:
Centre for Pastoralism
Title:
Desi Oon
Category:
Craft / Animation
Annual ID:
OS26_DA020B
Award:
2026 Design in Advertising Bronze Pencil
Agency:
Uncommon Creative Studio / London
Client:
Uncommon New York
Title:
PAIN
Category:
Innovation / New Ideas in Campaign Design
Annual ID:
OS26_DA021B
Award:
2026 Design & Branding Bronze Pencil
Agency:
T-Change Design Studio / Nanjing + Kinakaal Forlag / Bergen
Client:
Kinakaal Forlag
Title:
La Liberté ou L’Amour
Category:
Editorial / Books
Annual ID:
OS26_DE021B
Award:
2026 Design & Branding Bronze Pencil
Agency:
Studio Dumbar/DEPT® / Rotterdam
Client:
Studio Dumbar/DEPT®
Title:
DEMO 2025 — Design in Motion Festival
Category:
Typography / Dynamic / In Motion
Annual ID:
OS26_DE023B
Award:
2026 The Indies Bronze Pencil
Agency:
Motion Sickness / Auckland
Client:
New Zealand Herpes Foundation
Title:
The Best Place In The World To Have Herpes
Category:
Creative Effectiveness
Annual ID:
OS26_ID031B
Award:
2026 The Indies Bronze Pencil
Agency:
Studio Eeksaurus Productions Pvt. Ltd. / Mumbai + Centre for Pastoralism / New Delhi
Client:
Centre for Pastoralism
Title:
Desi Oon
Category:
Film & Video
Annual ID:
OS26_ID041B
Award:
2026 The Indies Bronze Pencil
Agency:
Officer & Gentleman / Madrid + Arriba! / Kharkiv
Client:
Razom for Ukraine
Title:
Air Raid Alarm Clock
Category:
Radio, Audio & Podcasts
Annual ID:
OS26_ID047B
Award:
2026 The Indies Bronze Pencil
Agency:
Rethink / Toronto + Penguins International
Client:
Penguins International
Title:
Protest March Of The Penguins
Category:
Campaigns for Good
Annual ID:
OS26_ID050B
Award:
2026 The Indies Bronze Pencil
Agency:
DUDE / Milano + Fight The Stroke / Milano
Client:
Fight The Stroke
Title:
More Than Palsy
Category:
Craft / Writing
Annual ID:
OS26_ID056B
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
Area 23 / New York
Client:
Gavião Kyikatejê Futebol Clube
Title:
Kyikatejê
Category:
Craft / Storytelling
Annual ID:
OS26_BE026B
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
Klick Health / Toronto + Jamute + Zombie Animation
Client:
Second Nurture
Title:
18 Months
Category:
Craft / Use of Drama
Annual ID:
OS26_BE027B
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg + Giant Films
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Craft / Use of Technology
Annual ID:
OS26_BE029B
Award:
2026 Creative Use of AI Bronze Pencil
Agency:
Accenture Song / Madrid
Client:
Save the Children Spain
Title:
Changing one word
Category:
Branded AI / Campaign
Annual ID:
OS26_AI006B
Award:
2026 Creative Use of AI Bronze Pencil
Agency:
Monks India
Client:
Centre for Community Initiative
Title:
My First Voice: Helping Nonverbal Children Speak
Category:
AI Craft / Sound
Annual ID:
OS26_AI009B
Award:
2026 Brand-Side / In-House Bronze Pencil
Agency:
Shiseido Creative / Tokyo + BBmedia Inc. / Tokyo
Client:
Takamatsu city
Title:
BEST AFTER 2055
Category:
Community Engagement
Annual ID:
OS26_BS017B
Award:
2026 Cultural Driver Bronze Pencil
Agency:
Rethink / Toronto + Penguins International
Client:
Penguins International
Title:
Protest March Of The Penguins
Category:
Cultural Driver for Good
Annual ID:
OS26_CD013B
